Alright, if you haven’t noticed, vegan makeup is basically everywhere in 2025. Seriously, it’s like avocado toast all over again—suddenly everyone’s obsessed, and your grandma’s asking about cruelty-free mascara. The whole scene’s got this turbocharged energy, thanks to brands ditching animal stuff and going all-in on plant power. Sales are climbing like crazy (hello, 6.5% growth every year until 2034?!), and honestly, if you’re not paying attention, you might miss out on the best your face has ever looked without guilt-tripping your conscience.
So, who’s killing the vegan makeup game right now? Let’s spill some tea.
Table of Contents (or, ya know, the cheat sheet)
- Why’s vegan makeup such a big deal in 2025?
- The ten brands you gotta know (with my hot takes)
- How to not get scammed by fake “vegan” labels
- Where to nerd out on vegan beauty
Why’s Vegan Makeup So Hot in 2025, Anyway?
Short answer: people care now. Like, really care. Over half of American beauty junkies are saying “nah” to animal testing and gross ingredients. There’s this massive wave of folks getting woke about what goes into their lipstick, plus—let’s be real—the planet could use a break. Add in some wild science stuff (plant-based pigments that actually pop? Yes please), and you’ve got a recipe for a trend that’s not slowing down. Oh, and Veganuary is still a thing, so everyone’s comparing notes on TikTok.
The Brands Everyone’s Talking About
Here’s my rundown—no fluff, just the must-knows.
- Inika Organic
Totally vegan, cruelty-free, and certified by all the official people. Their mineral foundation is like silk, and those lip glosses? Chef’s kiss. The packaging is also doing its part for Mother Earth.
Best Bits: That mineral foundation, juicy lip glosses
Price Vibe: $20–$50
Peep Them: Inika Organic
- Tarte Cosmetics
Almost everything’s vegan these days, and their Shape Tape is basically legendary. If you’re into eco packaging, they’ve got you.
Best Bits: Concealer that won’t quit, Amazonian clay blush
Price Vibe: $15–$40
Peep Them: Tarte Cosmetics
- Fenty Beauty
Rihanna did not come to play. Fenty’s formulas are vegan-friendly, inclusive as heck, and the Pro Filt’r Foundation is a lifer for a reason.
Best Bits: Pro Filt’r Foundation, that bomb lip gloss
Price Vibe: $25–$50
Peep Them: Fenty Beauty
- Too Faced
Fun packaging, zero animal nonsense. Their Better Than Sex Mascara is everywhere (and it lives up to the hype). Palettes are loud and proud.
Best Bits: Mascara, wild eyeshadow palettes
Price Vibe: $20–$45
Peep Them: Too Faced
- Gosh Copenhagen
Danish vibes, wallet-friendly, and no animal drama. The BB Cream is light but covers up your sins, and the lipsticks are bold.
Best Bits: Velvet Touch Lipstick, BB Cream
Price Vibe: $10–$25
Peep Them: Gosh Copenhagen
- Pink Honey
Up-and-coming but making serious waves. Vegan formulas, snazzy packaging, and just… cool. (You’ll see these all over IG.)
Best Bits: Their highlighters are insane
Price Vibe: TBD (but worth it)
Peep Them: Pink Honey
…and honestly, there are more (Byoma, Elate Beauty, Milk Makeup, Cover FX), but you get the idea. The industry’s got options.
How to Not Get Bamboozled
Watch out for greenwashing. If the label says “vegan” but the ingredients sound like a chemistry test, Google it. Look for legit certifications, not just cute leaves on the box.
Wanna Go Deeper?
There’s a ton of online groups, apps, and blogs where you can swap tips, compare swatches, and roast brands that miss the mark. Dive in. Your face—and your conscience—will thank you.
And there you have it. Go forth and glow, guilt-free.
